MC Production

MC Production – Real estate and architectural photography in Luxembourg

Showcase sitesMarketingSEOWeb development
Project facts

This project for MC Production was delivered by META in 2025 for the showcase sites sector.

Services delivered: Needs research and analysis, UX/UI design, Responsive web development, Portfolio and content integration, SEO optimization, Creation of a dynamic booking form.

Technologies used: strapi, figma, slack, nextjs, tailwind.

MC Production homepage

The project

MC Production, led by photographer Marc Careri, is a Luxembourg-based company specializing in high-end real estate, architectural, and interior photography. Combining artistic vision and technical precision, the company helps real estate agents, architects, developers, and hoteliers showcase their properties through powerful and emotional imagery.

Blending speed, precision, and visual storytelling, MC Production transforms every space into an immersive experience, helping clients sell faster and make a lasting impression.

Meta designed an immersive and visually striking showcase website, highlighting the artistic quality of Marc Careri’s work and the diversity of his photo and video services. The goal was to create a modern, minimalist, and inspiring digital space where visuals take center stage.

The website presents the full range of services — real estate photography, architecture, drone, virtual tours, and cinematic videos — within a clean and fluid interface. Special attention was given to loading speed, mobile experience, and SEO optimization, ensuring strong visibility for real estate photography searches in Luxembourg.

A smart booking form allows visitors to easily schedule their photoshoot, improving engagement and conversion rates.

Services

What we delivered

Each service below is part of the scope agreed with MC Production and carried out by our team in Luxembourg.

  • Needs research and analysistechnical foundation, structured data and multilingual URLs for Google.lu.
  • UX/UI designinterface and user journey designed before development, mobile first.
  • Responsive web developmentrendering checked from phone to large screen, with no stripped-down version.
  • Portfolio and content integrationstructured copy with a clear hierarchy, quick to read and immediately understood.
  • SEO optimizationtechnical foundation, structured data and multilingual URLs for Google.lu.
  • Creation of a dynamic booking formshort, reliable forms built to turn a visit into an enquiry.

Built with strapi, figma, slack, nextjs, tailwind — a stack chosen for loading speed, maintainability and long-term security.

Screens
MC Production website screen 1MC Production website screen 2MC Production website screen 3MC Production website screen 4MC Production website screen 5MC Production website screen 6
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About META

META is a digital agency based in Luxembourg City, working since 2007 for companies in Luxembourg and the Greater Region. We build websites, business tools and online platforms, and we run the search and online marketing that brings them visitors. Design, development and maintenance all stay in house, with a team working in English, French, German and Luxembourgish.

Every project follows the same path: framing the goals and the content, design signed off before the first line of code, development in visible releases, then launch. A website is counted in weeks, a platform or business tool in months; the schedule is set at the start, with interim dates. Every page is built for the Luxembourg market: a multilingual structure, a clean URL per language, structured data and measured loading times.

After launch we stay involved. Hosting, TLS certificate, tested backups, security updates, fixes and evolutions: most of our clients work with us over years, not over a single project. We measure what the site returns — enquiries, calls, sales — and adjust on the numbers rather than on impressions.

How we work

We always start from the real content, never from filler text: the site structure, the headings and the pages are agreed with the client before anything is designed. Layouts are drawn for mobile first, then widened to desktop, and signed off screen by screen. Development then runs in visible releases on a test environment the client can open at any time.

Every site ships on the same technical foundation: titles and descriptions written page by page, structured data, a sitemap and clean URLs in each language, compressed images, and loading times measured on both mobile and desktop. Forms are protected, data stays in Europe, and cookie handling follows the Luxembourg CNPD rules.

At handover the client gets access to the administration and a walkthrough for changing text, images and pages without us. We stay available for updates, fixes, new features and for reading the results — visitors, enquiries, positions on Google.lu — in a regular conversation rather than an automated report.

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