EIRES
EIRES, the website of a Luxembourg estate agency focused on high-end property.
vert.lu
vert.lu, the lead platform for building trades professionals in Luxembourg.
Product designed, developed and operated by META S.à r.l.
PortalWeb developmentMarketing
Project facts
This project for vert.lu was delivered by META in 2024 for the portal sector.
Services delivered: Platform strategy, UX/UI design, Full-stack development, Lead generation and qualification, Google Ads and SEO, Operations and sales support.
Technologies used: Next.js, PostgreSQL, Google Ads, figma.
The site is online at vert.lu.
The project
vert.lu is a Luxembourg portal connecting homeowners with building trades professionals for energy renovation work: solar, heat pumps, insulation, renovation. The platform covers the full journey from the initial request to the match, with lead generation, a subscription model and guidance on state aid.
The challenge
Luxembourg tradespeople lack qualified enquiries and lose time on subsidy paperwork. Homeowners, for their part, do not know who to turn to or which grants apply to their project.
What META built
A complete platform, designed, developed and operated by META:
- Smart request form tailored to each type of work
- Automatic lead qualification and allocation to subscribed tradespeople by region and category
- Tradesperson workspace with built-in CRM
- Four-tier subscription model (Start, Pro, Regional Leader, National Leader) with progressive lead exclusivity
- Acquisition through Google Ads and SEO
- Trilingual site hosted in Luxembourg
Results
Several hundred real enquiries have been handled, mainly in solar. The shared-lead model lowers the cost per lead for each business, and the platform runs continuously with a dedicated sales team.
What we delivered
Each service below is part of the scope agreed with vert.lu and carried out by our team in Luxembourg.
- Platform strategy — short, reliable forms built to turn a visit into an enquiry.
- UX/UI design — interface and user journey designed before development, mobile first.
- Full-stack development — custom development, clean code and fast pages.
- Lead generation and qualification — short, reliable forms built to turn a visit into an enquiry.
- Google Ads and SEO — technical foundation, structured data and multilingual URLs for Google.lu.
- Operations and sales support — hosting, backups and updates continue after go-live.
Built with Next.js, PostgreSQL, Google Ads, figma — a stack chosen for loading speed, maintainability and long-term security.
Horus Immobilier
Horus Immobilier, the website of a Luxembourg estate agency and its property portfolio.
L’Immobilière DM
L’Immobilière DM, the website of an estate agency in Pétange: sales, rentals and free valuation.
META
About META
META is a digital agency based in Luxembourg City, working since 2007 for companies in Luxembourg and the Greater Region. We build websites, business tools and online platforms, and we run the search and online marketing that brings them visitors. Design, development and maintenance all stay in house, with a team working in English, French, German and Luxembourgish.
Every project follows the same path: framing the goals and the content, design signed off before the first line of code, development in visible releases, then launch. A website is counted in weeks, a platform or business tool in months; the schedule is set at the start, with interim dates. Every page is built for the Luxembourg market: a multilingual structure, a clean URL per language, structured data and measured loading times.
After launch we stay involved. Hosting, TLS certificate, tested backups, security updates, fixes and evolutions: most of our clients work with us over years, not over a single project. We measure what the site returns — enquiries, calls, sales — and adjust on the numbers rather than on impressions.
How we work
We always start from the real content, never from filler text: the site structure, the headings and the pages are agreed with the client before anything is designed. Layouts are drawn for mobile first, then widened to desktop, and signed off screen by screen. Development then runs in visible releases on a test environment the client can open at any time.
Every site ships on the same technical foundation: titles and descriptions written page by page, structured data, a sitemap and clean URLs in each language, compressed images, and loading times measured on both mobile and desktop. Forms are protected, data stays in Europe, and cookie handling follows the Luxembourg CNPD rules.
At handover the client gets access to the administration and a walkthrough for changing text, images and pages without us. We stay available for updates, fixes, new features and for reading the results — visitors, enquiries, positions on Google.lu — in a regular conversation rather than an automated report.
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