vert.lu

vert.lu, the lead platform for building trades professionals in Luxembourg.

Product designed, developed and operated by META S.à r.l.

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vert.lu homepage

The project

vert.lu is a Luxembourg portal connecting homeowners with building trades professionals for energy renovation work: solar, heat pumps, insulation, renovation. The platform covers the full journey from the initial request to the match, with lead generation, a subscription model and guidance on state aid.

The challenge

Luxembourg tradespeople lack qualified enquiries and lose time on subsidy paperwork. Homeowners, for their part, do not know who to turn to or which grants apply to their project.

What META built

A complete platform, designed, developed and operated by META:

  • Smart request form tailored to each type of work
  • Automatic lead qualification and allocation to subscribed tradespeople by region and category
  • Tradesperson workspace with built-in CRM
  • Four-tier subscription model (Start, Pro, Regional Leader, National Leader) with progressive lead exclusivity
  • Acquisition through Google Ads and SEO
  • Trilingual site hosted in Luxembourg

Results

Several hundred real enquiries have been handled, mainly in solar. The shared-lead model lowers the cost per lead for each business, and the platform runs continuously with a dedicated sales team.

Screens
vert.lu website screen 1vert.lu website screen 2vert.lu website screen 3
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